http://www.marketingpower.com/content300363.php
Fantasy sports are taking over the internet. Just about everyone has a fantasy team for baseball, basketball, or football. There are even leagues for other less popular sports as well. In my first post about fantasy sports, Christopher M. Leporini speaks of all of the positive aspects of fantasy leagues. Likewise, he states that a family man with an yearly income of $79,000 would spend roughly $500 in that same year on fantasy sports. That's not a positive for me, however. Especially when there are other more beneficial aspects of life to spend that much money on, in my opinion. The main benefit that Leporini identifies is the marketing/advertising benefits businesses enjoy through fantasy sports. Advertisers have a set demographic which consumes its marketing directives, and they look to capitalize off of fantasy sports' 1.5 Billion dollar industry. This article touches on that.
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2 comments:
Wow, I cant believe that statistic. $500 dollars out of that sort of income. I seriously agree that that is too much money for that kind of fun. This is why when I participate in fantasy sports, I keep the dollar amounts to a minimum. The most I would usually pay is $5, and this gives me the same excitement it would if I had more moeny on the line.
For examply, my college basketball pool is $5. This lets my friends and I enjoy 3 weeks worth of trash talking, while getting me on cbssportsline.com many times a day. When Im there, I do see the advertisements and all that other fun stuff. They would be highly advised to keep their pools free for the people running them as it can be a very successful profit maker for them.
Long time no see...come out of hiding. :)
That's way too big of a percentage of your yearly income. However, some people are good/cocky enough to look at it as a source of revenue. I was in a fantasy football league this past fall where the buy-in was $20. I could have told you from the moment that I learned who the other 9 members were that I'd, at the very least, be getting my money back. Sure enough, 5 months later, I was $120 richer, or less poor (that's probably the more accurate way to look at it). I'd like to know what that guy who invested $500 into fantasy sports got back. If it was $2000, it's a great thing. Fantasy sports are fun; making money off fantasy sports is outstanding. However, if he invested $500 and all that money went into his opponents' pockets, then maybe he needs to scale it back just a bit.
Grant
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