http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003565736
I previously posted a post discussing the success marketers are having advertising their products in video games. Recently, however, there have been real name brands advertised during sporting events in movies. This article discusses how Orbitz Gum will be advertised in the upcoming film "Blades of Glory". In another movie, also staring Will Ferrel, "Talladega Nights" there are countless numbers of product placements as well. The movie company's could easily make fake name brands or products to market during sporting events which take place during movies. Undoubtedly, the advertising company has more to gain if the product is real, and in fact there's. This sponsorship in the movie would surely accompany a check from the company to the movie studio. I think product placements can sometimes take away from the movie in which they are in. Does anyone else?
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2 comments:
I agree with that. Sometimes they make it so obvious on what they are trying to do that I almost laugh. I dont mind the real products in movies, as long as it is done in a tasteful manner. I've seen scenes where they start real closely zoomed in to a brand name, and then pan out as they begin the scene. I mean gimme a break.
Just like I mentioned in the video games post, I would never buy anything because I saw it in a movie. I would only be curious if I have actually never heard of a product before. For instance, if Im a Coke drinker, seeing Pepsi ads wouldnt do anything for me. On the other hand, showing up at Gator events this year and seeing those darn Mirabolis (sp?) signs everywhere made me want to find out what it is.
Pick is right...it is funny how obvious some products are. Especially in the movie Talladega Nights. But in that movie, I feel as if it was making fun of how NASCAR really is.
NASCAR in itself is a walking advertisement. The cars and the clothes are completely covered in all types of advertisements. It is quite amusing to me.
This does work in this sport. People identify the drivers with the main advertisement on their car. Do I think they go out and buy that product just because...absolutely not.
Unfortunately, I am a Coke drinker and because of the accessibility of Pepsi at work, I drink it. But when I go to the grocery store, I prefer Coke. The Pepsi ads have not swayed my decision nor do I think it ever will.
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